Interview with THE Ronald Sachs
How Ronald Sachs Violins has taken the southeast by storm
Ronald
Sachs Violins has been the standard for quality string instruments and string
instrument repair in the Atlanta area for eighteen years. The majority of
Atlanta Symphony Orchestra string musicians go to Ronald Sachs Violins for
their instrument needs.
What
makes Ronald Sachs Violins such a staple of quality? Why do ASO
musicians, and professionals from the entire southeast, prefer Ronald Sachs
Violins?
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| Mr. Sachs in his workshop in Lilburn regraduating a German violin from the 1800s. |
We
interviewed the Ronald Sachs himself to get these answers.
Interviewer:
When you started this business eighteen years ago, what were your goals for the
business?
Mr. Sachs: “The
goal has always been to have the most affordable, highest quality violin shop
in Atlanta. I wanted to distinguish my shop from my competitors by having the
highest quality student-level instruments for rent. Our signature Ronald
Sachs Violins line of rental instruments sound and play fantastic compared to
the lackluster instruments that were, and still are, available from other
stores.”
Interviewer:
If someone is shopping around for an instrument to purchase or rent, why should
they choose Ronald Sachs Violins?
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| The Marietta/East Cobb location. |
Mr.
Sachs: “We have an excellent selection in every single price range.
Unlike a general music store that has one or maybe two instruments to choose
from, we have five, ten, or more quality instruments to play and compare. Next,
all of our instruments are lifetime warrantied; you can always upgrade and not
lose any of your investment. Also, we regularly work on professional
instruments. We apply the same level of quality to a middle-school
student instrument as we do with an eighty-thousand dollar Atlanta Symphony
Orchestra member’s instrument.”
Interviewer:
Why does the majority of Atlanta Symphony Orchestra musicians go to your shop
for instrument repairs, bow rehairs, etc.?
Mr.
Sachs: “Our quality is, without question, the highest in the Atlanta
market—if not the entire southeast of the country. We are very fast with
our repairs, and do them at a fair price. Regardless of whether it is a
student or professional musician, no one wants to overpay for quality.”
Interviewer:
What is your favorite thing about owning and operating Ronald Sachs Violins?
Mr. Sachs:
“Watching and following the reactions of children that begin with us, getting
to know them over years, and watching them turn into fine young musicians who
are a positive force in their community.”
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| Ron tuning up the E string on a customer's bass. |
Interviewer:
What are your goals for the future of RSV?
Mr.
Sachs: “We are looking to open locations across the southeast to expand the
reach of my original goal: getting quality instruments into the hands of the
people in this area for affordable prices. Opening more shops will also
increase the convenience for all of the folks here. They should be able
to find high-quality instruments and great service close to their home without
having to struggle through Atlanta traffic.”
Interviewer:
If you could say one thing to the people of Cobb County, what would it be?
Mr.
Sachs: “Your money is hard-earned. Your children are the center of
your life. Do not go to a substandard shop, get a shoddy instrument, and
then force your child to suffer with it--ruining something they were excited to
learn. Stop the cycle of wasting money on shoddy instruments. Go to
Ronald Sachs Violins, get a fantastic instrument, and give your child the best
chance at succeeding at violin, viola, cello, or string bass.”
For more info, feel free to contact your nearest Ronald Sachs Violins location, or drop on in!
